Tags: consulting, pricing, subcontracting, scaling, agency
You’re successful as a fractional executive. Your clients trust your leadership and expertise. You’re turning away good opportunities.
And now you’re thinking about subcontracting - bringing in other fractionals (or freelancers) under your banner. Just 2-3 contractors a year. What could go wrong?
Stop.
This is how successful soloists accidentally become struggling agency owners.
When you start subcontracting, everything changes. You stop being the product. Instead, you’re selling your ability to manage other people doing the work.
Let’s see what that really means:
With just you billing at $100/hr, you’re making $208k/year. Add one sub at $100/hr, bill them at $120/hr (20% markup). Looks like an extra $32k/year, right?
Except you’re spending 3 hours per week managing that sub. At your rate, that’s $300/week in lost billing. Your “extra” $32k just became $16k - before the hidden costs kick in.
Scale to 5 people?
You transformed your entire business to make… the same money?
Your clients trust YOU. They hired YOU. They value YOUR expertise and YOUR judgment.
When you become an agency, that trust has to transform. Now they’re trusting you to:
That’s not just a different scale - it’s a different business.
Once you have subs, you’re responsible for:
Even if you don’t want to be the boss, you are now.
Suddenly you’re not just doing great work - you’re running an HR department.
You built a successful solo practice. Your clients value YOUR work. YOU’RE the product they’re buying.
Don’t accidentally abandon that just because you’re turning away work.
Instead:
Want to make more money? Raise your rates. Want to build an agency? That’s fine - but do it on purpose, not by accident. Want to stay a successful soloist? Own it. You don’t need an agency to grow.
Want to stay successfully solo—and scale intentionally? My Private Coaching helps fractional leaders do exactly that. ➡️ Learn More
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