Fractional Resources

You’ve gone fractional. Awesome. But if you’re still pricing based on your old salary, you’re stuck in employee mode. Let’s fix that.

Old Salary, New Job

Here’s the trap: you take your W-2, do some mental gymnastics, and turn it into an hourly rate. You think, “This is what my time is worth.”

That’s not pricing. That’s just costing.

You’re not selling time anymore. You’re selling experience, insight, and the ability to walk into chaos and say, “I’ve got this.” That’s a different kind of value entirely.

Flip the Equation

Ron Baker said it best (via Jonathan Stark):

“Cost doesn’t determine price. Price determines cost.”

Sounds backwards, right? But that’s the move.

Instead of starting with what it costs you to show up, you start with what it’s worth to the client to get it done right.

Scope Is Your Dial

When you lead with value, scope becomes a tool. Not a trap.

Bigger price? Cool—offer deeper involvement, more context, broader outcomes.
Tighter budget? No problem—narrow the engagement, focus the outcomes, and protect your time.

You’re not being stingy. You’re being strategic. You’re designing the engagement, not reacting to it.

Price First. Scope Second.

That’s how this works:
Start with value → Set your price → Shape the scope to fit.

This keeps you profitable, intentional, and sane. It also makes you look like the pro you are—because pros don’t just show up, they shape the game.

You’re Running a Business, Not Clocking In

When you stop letting your past salary or your cost of time define your price, everything shifts.

You move from billing to solving. From effort to impact. From time to transformation.

That’s when you start getting paid like someone who runs the business—because you are.

Ready to shift how you price your work—and how you think about it? Book a strategy session and let’s figure out your next move.