After founding multiple businesses - from ISPs to retail - and helping post-startup companies scale, I now focus on helping fractional leaders build sustainable practices. I’ve lived the transition from technical expert to business owner, and I use those lessons to help others succeed.

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Here’s the reality…

Whether you’re a fractional CTO, CFO, or other strategic leader, you’ve probably discovered that expertise alone isn’t enough.

• Your hourly rate hits a ceiling, no matter how much value you deliver
• Each new client adds complexity, not just capacity
• Traditional business advice doesn’t fit the fractional model
• Growth starts feeling like a trap, not an opportunity

Sound familiar? Get free insights →

This Isn’t About Working More

It’s about building a practice that actually scales.

• Pricing that reflects your true strategic value
• A framework for managing multiple engagements
• Systems that let you grow without drowning
• True strategic partnerships—not glorified contractor roles

Ready to make this shift? Join the Group Coaching Program →

The Real Struggles

You spent years honing your skills. Now, stepping out on your own means you’re facing challenges like:

• Business Basics
  You’re great at solving technical or strategic problems—whether that’s hands-on architecture, team leadership, or board-level strategy.
  But translating that into pricing models and engagement structures? That’s a whole different challenge.

• Role Definition
  “Fractional leader” means different things to different clients—from advisor to team builder to strategic partner.
  Defining and scoping your ideal role is critical but complex.

• Client Chaos
  Juggling multiple client relationships and setting expectations without being reduced to an hourly drone is frustrating as hell.

• Value Translation
  You know what you bring to the table, but packaging and pricing that value—whether hourly, daily, monthly, or by project—feels like guesswork.

Want direct support on this? Book a Strategy Session →

What I Know After 5 Years Helping Fractionals

Most fractional leaders face the same challenges when they go out on their own:

• They undervalue their expertise. The hardest part isn’t finding work—it’s charging what you’re actually worth.
• They think like freelancers instead of business owners. A fractional role isn’t just part-time employment—it’s a strategic leadership position.
• They take on too many clients too fast. Instead of building sustainable, high-value relationships, they spread themselves too thin.
• They don’t set boundaries early. Saying “yes” to every ask leads to scope creep, misalignment, and burnout.

Ready to Build a Sustainable Fractional Practice?

• Group Coaching + Community: Get ongoing support and learn alongside peers
• Private 1:1 Coaching: Personalized strategy and accountability for serious growth
• Strategy Session: Quick, focused guidance to move forward now

Still not sure what’s right? Book a Discovery Call →